Factory Direct Homes Center LLC (“we,” “us,” or “our”) respects your privacy and knows that you care about protecting your personal information. This Privacy Policy explains what information we collect when you use factorydirecthomescenter.com (the “Site,” including all subdomains) and the services made available on it (the “Services”), and how we use and share that information. This policy applies to information we collect on the Site, through the Services, and in email, text, and other electronic correspondence. It does not apply to information collected offline or by any third party you reach through links on the Site.
Please read this Privacy Policy carefully. By using this Site and the related Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not access or use the Site or the Services. We may update this policy from time to time as our practices change; your continued use of the Site after changes are posted constitutes your acceptance of those changes.
Information We Collect
When you contact us through our website, request a quote, or visit our showroom, we may collect personal information including your name, email address, phone number, mailing address, and details about your home-buying preferences such as budget, timeline, land status, and financing needs.
We also automatically collect certain information when you visit our website, including your IP address, browser type, pages viewed, and time spent on our site. This information is collected through cookies and similar tracking technologies including Google Analytics, Google Tag Manager, Meta Pixel, and Microsoft Clarity.
You are not required to provide personal information to browse the Site, but some Services (such as requesting a quote or financing assistance) cannot be provided without it.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide information about our homes
- Connect you with financing partners at your request
- Schedule showroom visits and home deliveries
- Process and fulfill your requests, orders, and transactions
- Improve our website and user experience
- Send you relevant information about homes, pricing, and promotions (with your consent)
- Analyze website usage to improve our services
- Comply with our legal obligations and enforce our terms
Cookies & Tracking Technologies
We and our service providers use cookies, web beacons (also called pixel tags or clear GIFs), and similar technologies to operate the Site, remember your preferences, understand how the Site is used, and measure and improve our advertising. Cookies are small files stored on your device; web beacons are small graphics that let us count visitors and understand engagement.
Our website uses the following analytics and advertising services:
- Google Analytics 4 — tracks page views, user behavior, and conversion events
- Google Tag Manager — manages tracking tags on our website
- Meta (Facebook) Pixel — measures advertising effectiveness and delivers relevant ads
- Microsoft Clarity — provides session recordings and heatmaps to improve usability
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, and you can manage interest-based advertising through the Digital Advertising Alliance and your Google and Meta account settings. Most browsers also let you refuse or delete cookies; note that some parts of the Site may not function properly without them.
Some browsers offer a “Do Not Track” (DNT) signal. Because there is no common industry standard for DNT, our Site does not currently respond differently to DNT signals.
Information Sharing
We do not sell your personal information. We may share your information with financing partners (such as 21st Mortgage, Triad Financial, and Credit Human) only when you request financing assistance. We may also share information with service providers who assist us in operating our website and conducting our business, provided they agree to keep your information confidential and use it only for the services they perform for us.
We may also disclose information when required by law, to enforce our agreements, to protect the rights, property, or safety of Factory Direct Homes Center, our customers, or others, or in connection with a business transfer such as a merger or sale of assets.
User Contributions
If you post reviews, comments, or other content to public areas of the Site (“User Contributions”), you do so at your own risk. Although we take reasonable measures to protect the Site, we cannot guarantee that such information is fully secure, and we cannot control how other visitors or third parties may use content you make public. Please exercise caution before disclosing personal information in any public area.
Third-Party Links & Services
Our Site may contain links to third-party websites, including financing partners, Champion Homes, and government resources. This Privacy Policy does not apply to those sites, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policy of any third-party site you visit.
Data Security
We implement reasonable security measures to protect your personal information. Our website uses HTTPS encryption for all data transmission. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, to provide our Services, and to comply with our legal, tax, and accounting obligations, after which we take reasonable steps to delete or de-identify it.
Children’s Privacy
The Site and Services are intended for adults and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
Your Rights & Choices
You may request access to, correction of, or deletion of your personal information at any time by contacting us at info@factorydirecthomescenter.com or by calling (260) 308-1457. You may also opt out of marketing communications at any time by following the unsubscribe instructions in our emails or by contacting us directly.
Depending on where you live, you may have additional rights under state privacy laws (for example, the California Consumer Privacy Act), including the right to know what personal information we collect, to request deletion, and to opt out of the “sale” or “sharing” of personal information. We do not sell your personal information, and we will not discriminate against you for exercising your privacy rights. To make a request, contact us using the details above.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will post the updated policy on this page and revise the “Last updated” date above. Please check back periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.
Contact Us
Factory Direct Homes Center LLC
1211 State Road 8, Auburn, Indiana 46706
Phone: (260) 308-1457
Email: info@factorydirecthomescenter.com